This is an assignment from my campus. Kuntjara is a brand name for Indonesian traditional food: wingko babat. The target market is all gender, all class. The mood is traditional yet has a modern touch.

For the logo, there is no logogram, only the logotype. The color is brown, to show the traditional feel.

This is the package. There are 3 flavor: original (coconut), peanut, and prawn. Each of them contains about 12 pieces of wingko babat.

This is the container for 3 of these packages. The container comes in Idul Fitri / Lebaran theme.

And this is the hanging mobile ads.