This is assignment from my campus. Zeal is a brand of T-shirt product. The target market is for men only, B to A class, have a job like executive who work in the office or big company, always busy, running with time, and discipline.

My main concept for the logo is “TIME”. The logogram represents the clock hands / clock needle, whatever you say. There are 3 needles there, the color differ from grey to white which means “time flow”. If we remove the middle needle, then we will see the clock show 9 o’clock. Yes, around that time, lot of people start to work and getting busy. The clock hands also appears in the logotype, “e”, for the middle line.

For the color, I chose black and white (with 2 kinds of greys) to show the executive and elegant feel.

The image above is the cover for the packaging box. The rotating logogram means “time flow”.

The image above is the label, tag (front-back), and the wrapper for the T-shirt. Again, the rotating logogram shows the “time flow”.